I have been wearing glasses since childhood. For people who use eyewear, it is the first thing we put on when we wake up and the last thing we remove before we sleep. It stays with us throughout the day, for 16 hours. It is something that becomes part of our face and part of our personality. People start remembering us only with glasses, and in fact, whenever I meet my friends without glasses, they feel weird, like they are meeting someone new.

For me, eyewear was never just about vision—it was about presence, how something as small as a frame can shift how you are seen and how you see yourself. This deep association of eyewear with us as a person morphed into an idea: how do you create something that truly reflects identity?

Eluno is about capturing that intersection of style and individuality. It's about frames that aren't just worn but lived in—pieces that travel with you from work to weekends, from the serious to the playful, from quiet confidence to bold statements. All this with zero compromise in vision correction quality.

This journey is deeply personal, shaped by years of building startups and exploring how identity is expressed as a founder. Eluno is the continuation of that pursuit: to create something for people who don't just want to be noticed but want to be remembered.